Book-Trailers as Tools to Promote Reading in the Framework of the Web 2.0

New Review of Children's Literature and Librarianship
Volume 22, Issue 1, 2016

Book-Trailers as Tools to Promote Reading in the Framework of the Web 2.0 

Rosa Tabernero Sala & Virginia Calvo Valios 

To cite this article: Rosa Tabernero Sala & Virginia Calvo Valios (2016) Book-Trailers as Tools to Promote Reading in the Framework of the Web 2.0, New Review of Children's Literature and Librarianship, 22:1, 53-69, DOI: 10.1080/13614541.2016.1120071 

To link to this article: http://dx.doi.org/10.1080/13614541.2016.112007

The book-trailer is a marketing resource created by publishing houses in order to spread and promote books in the digital environment. This article presents the findings of a research study focused on book-trailers as a paratext (Gray 2010) which may be used to develop the literary competence in the context of Pre-School classrooms. The results obtained show the importance of the book-trailer as a tool to develop the literary competence.

http://www.tandfonline.com/doi/abs/10.1080/13614541.2016.1120071